{"id":1249,"date":"2019-04-25T16:56:12","date_gmt":"2019-04-25T13:56:12","guid":{"rendered":"https:\/\/rezart.agency\/blog\/?p=1249"},"modified":"2022-09-28T23:40:10","modified_gmt":"2022-09-28T20:40:10","slug":"content-plan-guide","status":"publish","type":"post","link":"https:\/\/rezart.agency\/blog\/ru\/content-plan-guide\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439"},"content":{"rendered":"\n<p>\u0413\u0430\u0434\u0430\u0442\u044c \u043d\u0430 \u043a\u043e\u0444\u0435\u0439\u043d\u043e\u0439 \u0433\u0443\u0449\u0435, \u043b\u0438\u0441\u0442\u0430\u0442\u044c \u0441\u0442\u0435\u043d\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432,\n\u0443\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c 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\u0432\u043e\u043f\u0440\u043e\u0441\u0430\u0445 \u2013 \u0435\u0441\u0442\u044c \u0440\u0438\u0441\u043a \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0442\u044c\u0441\u044f \u0432 \u043e\u0434\u043d\u0438\u0445 \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u0445 \u0438 \u043d\u0435\n\u0434\u043e\u0433\u043e\u0432\u0430\u0440\u0438\u0432\u0430\u0442\u044c \u2013 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445. <\/li><\/ul>\n\n\n\n<p>\u041c\u044b \u0438\u0441\u043a\u0440\u0435\u043d\u043d\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445\n\u0441\u0435\u0442\u0435\u0439 \u043a\u0430\u0436\u0434\u043e\u043c\u0443, \u043a\u0442\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u0441\u0435\u0431\u044f \u043a\u0430\u043a \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0430 \u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044f\u0442\n\u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0438 \u043f\u043e\u043b\u044c\u0437\u044b \u043e\u0442 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439. <\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"><strong>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435<\/strong>:\n\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c\u0430 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0434\u043e\u043b\u0436\u0435\u043d \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c\n\u0441\u0438\u0442\u0443\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c. \u0421 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043d\u0443\u0436\u043d\u043e \u0443\u0447\u0435\u0441\u0442\u044c \u043a\u0430\u043a\u0438\u0435-\u043b\u0438\u0431\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u0435, \u0437\u043d\u0430\u043a\u043e\u0432\u044b\u0435\n\u0441\u043e\u0431\u044b\u0442\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b (\u041d\u043e\u0432\u044b\u0439 \u0413\u043e\u0434, \u041f\u0430\u0441\u0445\u0430 \u0438 \u0442.\u0434.). \u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b,\n\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0433\u0438\u0431\u043a\u0438\u043c, \u0447\u0442\u043e\u0431\u044b \u043b\u0435\u0433\u043a\u043e \u043e\u0442\u043e\u0439\u0442\u0438 \u043e\u0442 \u0437\u0430\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0442\u0430 \u0438\n\u043e\u0431\u044b\u0433\u0440\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u0438\u043b\u0438 \u043c\u0435\u043c. <\/p>\n\n\n\n<p>\u0421 \u044d\u0442\u0438\u043c \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043b\u0438\u0441\u044c. \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u043d\u0443\u0436\u0435\u043d \u0432\u0441\u0435\u043c, \u0443 \u043a\u043e\u0433\u043e \u043d\u0435 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u0430\u043c\u044f\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0432\u0441\u0435 \u0438\u0434\u0435\u0438 \u0432 \u0433\u043e\u043b\u043e\u0432\u0435. \u041a\u0430\u043a \u0435\u0433\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?! <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"750\" height=\"500\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/attractive-beautiful-browsing-1586973.jpg\" alt=\"\" class=\"wp-image-1255 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/attractive-beautiful-browsing-1586973.jpg 750w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/attractive-beautiful-browsing-1586973-150x100.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/attractive-beautiful-browsing-1586973-330x220.jpg 330w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/500;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">\u041a\u0430\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439<\/h2>\n\n\n\n<p>\u0423\u0441\u043b\u043e\u0432\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d\u043e\u043c \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043d\u0430 3 \u0432\u0430\u0436\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u0430: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0421\u0442\u0430\u0432\u0438\u043c \u0437\u0430\u0434\u0430\u0447\u0438 \u0438 \u0446\u0435\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. <\/li><li>\u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u043c, \u0432\u044b\u0431\u0438\u0432\u0430\u0435\u043c \u0448\u0430\u043d\u0442\u0430\u0436\u043e\u043c, \u0444\u0430\u043d\u0442\u0430\u043d\u0438\u0440\u0443\u0435\u043c \u0438\u0434\u0435\u0438\n\u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. <\/li><li>\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c, \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u0435\u043c, \u0434\u0435\u043b\u0438\u043c \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c. <\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 1: \u0417\u0430\u0434\u0430\u0447\u0438 \u0438 \u0446\u0435\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/h3>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043d\u0435 \u043c\u0443\u0447\u0438\u0442\u044c \u0441\u0435\u0431\u044f \u0438 \u0441\u0432\u043e\u0438\u0445 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0443\u0436\u043d\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0438\u0445\n\u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c. \u0427\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043a\u0430\u043a\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442 \u043a\u0430\u0441\u0430\u0442\u0435\u043b\u044c\u043d\u043e\n\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\/\u0443\u0441\u043b\u0443\u0433\u0438;<\/li><li>\u0432 \u0447\u0435\u043c \u0441\u043e\u043c\u043d\u0435\u043d\u0438\u044f, \u0441\u0442\u0440\u0430\u0445\u0438, \u0432\u043e\u0437\u0440\u0430\u0436\u0435\u043d\u0438\u044f;<\/li><li>\u043a\u0430\u043a\u0438\u0435 \u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0435\u0441\u0442\u044c \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b,\n\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0440\u0435\u0448\u0438\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. <\/li><\/ul>\n\n\n\n<p>\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0432\u0441\u0435 \u044d\u0442\u0438 \u043d\u044e\u0430\u043d\u0441\u044b, \u043d\u0443\u0436\u043d\u043e \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0438 \u0438 \u0446\u0435\u043b\u0438\n\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438; <\/li><li>\u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a\n\u0431\u0440\u0435\u043d\u0434\u0443; <\/li><li>\u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0431\u0430\u0437\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432, \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0434\u043b\u044f\n\u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0436; <\/li><li>\u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430. <\/li><\/ul>\n\n\n\n<p>\u0421\u0442\u0430\u0432\u0438\u043c \u043e\u0434\u043d\u0443 \u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0446\u0435\u043b\u0435\u0439. \u0416\u0435\u043b\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c\n\u0438\u0445 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435: \u043d\u0430\u0431\u0440\u0430\u0442\u044c 10&nbsp;000 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432, \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 30 \u043b\u0438\u0434\u043e\u0432 \u0432\n\u043c\u0435\u0441\u044f\u0446 \u0438\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"750\" height=\"500\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/blur-brainstorming-close-up-269448.jpg\" alt=\"\" class=\"wp-image-1256 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/blur-brainstorming-close-up-269448.jpg 750w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/blur-brainstorming-close-up-269448-150x100.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/blur-brainstorming-close-up-269448-330x220.jpg 330w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/500;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 2: \u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u043c \u0438\u0434\u0435\u0438 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/h3>\n\n\n\n<p>\u041d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c Mind Map \u0432\n\u043b\u044e\u0431\u043e\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u0442\u0438\u043f\u0430 XMind \u0438\u043b\u0438 Miro\n\u0441 \u043e\u0431\u0449\u0438\u043c\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438 \u0438 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430\u043c\u0438. \u041e\u043d\u0438 \u0436\u0435 \u043c\u043e\u0433\u0443\u0442 \u0441\u0442\u0430\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0440\u0443\u0431\u0440\u0438\u043a\u0430\u043c\u0438 \u0432\n\u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438. <\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u0440\u0443\u0431\u0440\u0438\u043a \u0434\u043b\u044f\n\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0436\u0435\u043d\u0441\u043a\u0438\u0445 \u0441\u0443\u043c\u043e\u043a: <\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Backstage\n(\u0437\u0430\u043a\u0443\u043b\u0438\u0441\u044c\u0435, \u043a\u0430\u043a \u0434\u0435\u043b\u0430\u0435\u043c \u0441\u0443\u043c\u043a\u0438, \u043a\u0430\u043a \u0433\u043e\u0442\u043e\u0432\u0438\u043c\u0441\u044f, \u0434\u0435\u043b\u0430\u0435\u043c \u0441\u044a\u0435\u043c\u043a\u0438, \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u0435\u043c \u0434\u0438\u0437\u0430\u0439\u043d)<\/li><li>\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u0438 (\u0443\u0445\u043e\u0434 \u0437\u0430 \u0438\u0437\u0434\u0435\u043b\u0438\u044f\u043c\u0438, \u043a\u0430\u043a \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u044c\n\u043e\u0431\u0440\u0430\u0437, \u043a\u0430\u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c)<\/li><li>\u0422\u043e\u0432\u0430\u0440\u044b (\u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043f\u0440\u043e \u0442\u043e\u0432\u0430\u0440\u044b, \u0438\u0445 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\n\u0438 \u0442.\u0434. \u2013 \u043f\u0440\u043e\u0434\u0430\u0436\u0430)<\/li><li>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 (\u043e\u0442\u0437\u044b\u0432\u044b, \u0444\u043e\u0442\u043e, \u043c\u043d\u0435\u043d\u0438\u0435\n\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432)<\/li><li>\u0412\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u043e\u0442\u0432\u0435\u0442\u044b (\u043a\u0430\u043a \u0437\u0430\u043a\u0430\u0437\u0430\u0442\u044c, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\n\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430, \u0433\u0434\u0435 \u0448\u043e\u0443\u0440\u0443\u043c) <\/li><li>\u0420\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f (\u0441\u0438\u0442\u0443\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0448\u0443\u0442\u043a\u0438, \u043c\u0435\u043c\u044b,\n\u043f\u043e\u0437\u0434\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0430\u043c\u0438 \u0438 \u0442.\u0434.). <\/li><\/ol>\n\n\n\n<p>\u0412\u044b \u0441\u0434\u0435\u043b\u0430\u0435\u0442\u0435 Mind Map \u0441 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0440\u0443\u0431\u0440\u0438\u043a\u0430\u043c\u0438, \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0435\u0442\u0435 \u043f\u0435\u0440\u0432\u044b\u0435 3-5 \u0442\u0435\u043c \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u043e\u0432.\n\u0421\u0442\u0430\u0440\u0442 \u0435\u0441\u0442\u044c. \u041d\u043e \u043d\u0443\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0434\u0435\u0439, \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u0435\u043c \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041e\u0442\u043a\u0443\u0434\u0430 \u0438\u0445 \u0431\u0440\u0430\u0442\u044c: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0421\u043c\u043e\u0442\u0440\u0438\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432: \u043a\u0430\u043a \u043f\u0440\u044f\u043c\u044b\u0445, \u0442\u0430\u043a \u0438\n\u043a\u043e\u0441\u0432\u0435\u043d\u043d\u044b\u0445. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043f\u043e\u0441\u0442\u044b. <\/li><li>\u0421\u043e\u0431\u0438\u0440\u0430\u0435\u043c \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432,\n\u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432. \u0415\u0441\u043b\u0438 \u0447\u0430\u0441\u0442\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0435\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441, \u0441\u0442\u043e\u0438\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043e\u0441\u0442 \u043d\u0430 \u044d\u0442\u0443 \u0442\u0435\u043c\u0443. <\/li><li>\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0447\u0435\u0440\u0435\u0437 Google Trends \u0438\u043b\u0438\n\u042f\u043d\u0434\u0435\u043a\u0441.Wordstat \u2013 \u0438\u0437 \u043d\u0438\u0445 \u0442\u043e\u0436\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u043c \u0442\u0435\u043c\u044b \u0434\u043b\u044f\n\u043f\u043e\u0441\u0442\u043e\u0432. <\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 3: \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u0443\u0435\u043c \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c \u0432 \u0440\u0430\u0431\u043e\u0442\u0443<\/h3>\n\n\n\n<p>\u041d\u0430 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0441\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438 \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u2013 \u0441\u043e\u0437\u0434\u0430\u0442\u044c Google \u0422\u0430\u0431\u043b\u0438\u0446\u0443,\n\u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0442\u0443\u0434\u0430 \u0432\u0441\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0438\u0442\u044c \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445. \u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e Google \u0422\u0430\u0431\u043b\u0438\u0446\u0430:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0443 \u0432\u0441\u0435\u0445 \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0435\u0441\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d-\u0434\u043e\u0441\u0442\u0443\u043f \u043a\n\u0435\u0434\u0438\u043d\u043e\u043c\u0443 \u0444\u0430\u0439\u043b\u0443; <\/li><li>\u043c\u043e\u0436\u043d\u043e \u0432\u043d\u0435\u0441\u0442\u0438 \u0441\u0440\u0430\u0437\u0443 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0439, \u0443\u0442\u043e\u0447\u043d\u0438\u0442\u044c \u0442\u0435\u043c\u0443 \u0438\n\u0442.\u0434.;<\/li><li>\u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0442\u0430\u0431\u043b\u0438\u0446 \u0445\u0432\u0430\u0442\u0430\u0435\u0442 \u0432 95% \u0441\u043b\u0443\u0447\u0430\u0435\u0432.\n<\/li><\/ul>\n\n\n\n<p>\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439: \u043f\u0440\u0438\u043c\u0435\u0440\n\u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"846\" height=\"643\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/4-1.png\" alt=\"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439: \u043f\u0440\u0438\u043c\u0435\u0440 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f\" class=\"wp-image-1250 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/4-1.png 846w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/4-1-150x114.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/4-1-330x251.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/4-1-768x584.png 768w\" data-sizes=\"(max-width: 846px) 100vw, 846px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 846px; --smush-placeholder-aspect-ratio: 846\/643;\" \/><\/figure><\/div>\n\n\n\n<p>\u0412\u044b \u0432\u044b\u0434\u0430\u0435\u0442\u0435 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0444\u0430\u0439\u043b\u0443 \u0432\u0441\u0435\u043c \u0430\u0432\u0442\u043e\u0440\u0430\u043c, \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0443, \u0434\u0440\u0443\u0433\u0438\u043c\n\u0441\u043f\u0435\u0446\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c. \u0412\u0441\u0435 \u0432\u0438\u0434\u044f\u0442 \u043e\u0431\u0449\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443, \u043f\u043b\u0430\u043d\u044b \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435,\n\u0441\u0432\u043e\u0438 \u0437\u0430\u0434\u0430\u0447\u0438. \u0415\u0441\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441\u0430\u043c\u0438 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d\u043e\u043c, \u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\n\u0432\u0441\u0435 \u0438\u0434\u0435\u0438 \u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437 \u043d\u0438\u0445 \u0442\u0435\u043c\u044b. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">3 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d\u0430 \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0440\u0430\u0437\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432<\/h2>\n\n\n\n<p>\u041c\u044b \u0443\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u00ab\u0421\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434 \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u043e\u0432\u00bb. \u0422\u0435\u043f\u0435\u0440\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0434\u043b\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0444\u0435\u0440 \u0438 \u0442\u0438\u043f\u043e\u0432 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432. <strong>\u041f\u0440\u0438\u043c\u0435\u0440 1: \u0421\u0444\u0435\u0440\u0430 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0443\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"559\" height=\"648\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/1-1.png\" alt=\"\" class=\"wp-image-1251 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/1-1.png 559w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/1-1-129x150.png 129w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/1-1-330x383.png 330w\" data-sizes=\"(max-width: 559px) 100vw, 559px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 559px; --smush-placeholder-aspect-ratio: 559\/648;\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 2: \u0420\u0435\u043c\u043e\u043d\u0442\n\u0442\u0435\u0445\u043d\u0438\u043a\u0438 <\/strong><strong>Apple<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"786\" height=\"580\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/2-2.png\" alt=\"\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e \u0440\u0435\u043c\u043e\u043d\u0442\u0443 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 Apple\" class=\"wp-image-1252 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/2-2.png 786w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/2-2-150x111.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/2-2-330x244.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/2-2-768x567.png 768w\" data-sizes=\"(max-width: 786px) 100vw, 786px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 786px; --smush-placeholder-aspect-ratio: 786\/580;\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 3: \u042d\u043a\u0441\u043f\u0435\u0440\u0442,\n\u0430\u0432\u0442\u043e\u0440 \u043a\u0443\u0440\u0441\u0430 \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u043c\u0438<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"620\" height=\"548\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/3-1.png\" alt=\"\" class=\"wp-image-1253 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/3-1.png 620w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/3-1-150x133.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/04\/3-1-330x292.png 330w\" data-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/548;\" \/><\/figure><\/div>\n\n\n\n<p>\u041f\u043e \u0442\u0430\u043a\u043e\u043c\u0443 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u0432\u044b \u043b\u0435\u0433\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439\n\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. \u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u2013 \u043f\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043d\u0438\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u0445\u043e\u0442\u044f \u0431\u044b\n1-2 \u043c\u0435\u0441\u044f\u0446\u0430. \u0412\u044b \u0441\u0440\u0430\u0437\u0443 \u043e\u0449\u0443\u0442\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0438 \u043f\u043e\u0439\u043c\u0435\u0442\u0435, \u0447\u0442\u043e \u043e\u0442\u0434\u0430\u0447\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439 \u0433\u043e\u0440\u0430\u0437\u0434\u043e\n\u0432\u044b\u0448\u0435. <\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u041a \u0441\u043b\u043e\u0432\u0443, \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043a\u0435\u0439\u0441\u044b \u043c\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0435\u043c\n\u0435\u0449\u0435 \u0438 \u0432 \u0441\u0432\u043e\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043d\u0430 Facebook (\u0442\u0430\u043c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043d\u0435\u0442 \u0432 \u0431\u043b\u043e\u0433\u0435). <a href=\"https:\/\/www.facebook.com\/rezartagency\/\">\u041f\u043e\u0434\u043f\u0438\u0448\u0438\u0442\u0435\u0441\u044c<\/a>, \u0447\u0442\u043e\u0431\u044b 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\u0441\u0430\u043c\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0432\u044b\u0432\u0435\u0441\u0442\u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c. \u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435: \u041a\u043e\u043c\u0443 \u0438 \u0437\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u041a\u0430\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 3 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d\u0430 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c 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