{"id":1790,"date":"2019-08-22T15:26:20","date_gmt":"2019-08-22T12:26:20","guid":{"rendered":"https:\/\/rezart.agency\/blog\/?p=1790"},"modified":"2022-09-28T23:34:32","modified_gmt":"2022-09-28T20:34:32","slug":"10-analytics-tools","status":"publish","type":"post","link":"https:\/\/rezart.agency\/blog\/ru\/10-analytics-tools\/","title":{"rendered":"10 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0442\u043e\u0438\u0442 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441"},"content":{"rendered":"\n<p>\u0411\u0435\u0437 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043b\u043e\u0436\u043d\u043e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0432\u0435\u0440\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u041b\u044e\u0431\u044b\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b, \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u043b\u0443\u0447\u0448\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0437\u0430\u043c\u0435\u0442\u043a\u0438 \u043c\u044b \u043f\u043e\u0434\u0435\u043b\u0438\u043c\u0441\u044f 10 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0443 \u0441\u0435\u0431\u044f. \u041f\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u043c\u043d\u043e\u0433\u043e \u0446\u0438\u0444\u0440 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 &#8211; \u044d\u0442\u043e \u043c\u0435\u043d\u044c\u0448\u0435 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0439 \u0431\u043e\u043b\u0438 \u0438 \u0432\u043f\u0443\u0441\u0442\u0443\u044e \u0441\u043b\u0438\u0442\u044b\u0445 \u0434\u0435\u043d\u0435\u0433 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"557\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template-1024x557.png\" alt=\"Google Analytics\" class=\"wp-image-1791 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template-1024x557.png 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template-150x82.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template-330x179.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template-768x418.png 768w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template-146x80.png 146w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/google-analytics-overview-template.png 1436w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/557;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21161. Google Analytics<\/strong><\/h2>\n\n\n\n<p>\u0421\u0430\u043c\u044b\u0439 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0439, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043d\u043e\u0433\u0438\u0435 \u043d\u0435\u0434\u043e\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442. \u041a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a, \u043d\u043e \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 &#8211; \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0432\u0441\u0451 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u043e\u0434 \u0441\u0435\u0431\u044f.&nbsp;<\/p>\n\n\n\n<p>\u0418\u0437 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0434\u0430\u0448\u0431\u043e\u0440\u0434\u044b &#8211; \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0432\u0435\u0441\u0442\u0438 \u043d\u0430 1 \u044d\u043a\u0440\u0430\u043d \u0432\u0441\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435: \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438 \u0442.\u0434.;<\/li><li>\u043e\u0442\u0447\u0435\u0442\u044b \u043d\u0430 \u043f\u043e\u0447\u0442\u0443 &#8211; \u0432 \u0442\u043e\u043c \u0436\u0435 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0435 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0443\u044e \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u043e\u0442\u0447\u0435\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0443 \u043f\u043e\u0447\u0442\u0443, \u0442\u0430\u043a \u0442\u043e\u0447\u043d\u043e \u043d\u0435 \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f;<\/li><li>Intelligence Events &#8211; \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0443\u043c\u043d\u044b\u0445 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0439 \u043d\u0430 \u0432\u0430\u0448\u0443 \u043f\u043e\u0447\u0442\u0443, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0434\u0430\u0442\u044c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u043b\u0430 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435 \u201c\u0442\u0440\u0430\u0444\u0438\u043a \u0443\u043f\u0430\u043b \u043d\u0430 20%\u201d, \u201c\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u043d\u0430 50%\u201d \u0438 \u0442.\u0434.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1023\" height=\"541\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/29b3b973453f2473924544f72d3f5dbe.jpg\" alt=\"\u0418\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438\" class=\"wp-image-1792 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/29b3b973453f2473924544f72d3f5dbe.jpg 1023w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/29b3b973453f2473924544f72d3f5dbe-150x79.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/29b3b973453f2473924544f72d3f5dbe-330x175.jpg 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/29b3b973453f2473924544f72d3f5dbe-768x406.jpg 768w\" data-sizes=\"(max-width: 1023px) 100vw, 1023px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1023px; --smush-placeholder-aspect-ratio: 1023\/541;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21162. \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/strong><\/h2>\n\n\n\n<p>\u041f\u043e\u0445\u043e\u0436\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u0442\u043e\u0447\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0434 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u042f\u043d\u0434\u0435\u043a\u0441. \u0421\u0440\u0435\u0434\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0432\u0435\u0431\u0432\u0438\u0437\u043e\u0440 &#8211; \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043a\u0430\u043a \u043e\u043d\u0438 \u0441\u0435\u0431\u044f \u0432\u0435\u0434\u0443\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u0430\u0439\u0442\u0430, \u0447\u0442\u043e \u043d\u0430\u0436\u0438\u043c\u0430\u044e\u0442, \u043d\u0430 \u0447\u0435\u043c \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u044e\u0442\u0441\u044f;&nbsp;<\/li><li>\u043a\u0430\u0440\u0442\u0430 \u043a\u043b\u0438\u043a\u043e\u0432 &#8211; \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0443\u0434\u0430 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043a\u043b\u0438\u043a\u0430\u044e\u0442, \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438: \u0442\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u0442\u043e \u043e\u0434\u043d\u0430 \u0438\u0437 \u0432\u0430\u0436\u043d\u044b\u0445 \u043a\u043d\u043e\u043f\u043e\u043a \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0431\u0435\u0437 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043b\u0438 \u043f\u0440\u0438\u0437\u044b\u0432 \u0432 \u0431\u043b\u043e\u043a\u0435 \u0441\u043b\u0430\u0431\u044b\u0439;<\/li><li>\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0444\u043e\u0440\u043c &#8211; \u0434\u0430\u0435\u0442 \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043b\u044e\u0434\u0438 \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u044e\u0442 \u043f\u043e\u043b\u044f, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u043d\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0444\u043e\u0440\u043c\u0443: \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u043e\u0435 \u043f\u043e\u043b\u0435 \u0441\u0443\u0436\u0430\u0435\u0442 \u0432\u043e\u0440\u043e\u043d\u043a\u0443, \u043e\u0442\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"503\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/tild3764-3331-4233-a236-653631643136__interface_screen-1024x503.png\" alt=\"\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438: \u0418\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u041a50\" class=\"wp-image-1793 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/tild3764-3331-4233-a236-653631643136__interface_screen-1024x503.png 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/tild3764-3331-4233-a236-653631643136__interface_screen-150x74.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/tild3764-3331-4233-a236-653631643136__interface_screen-330x162.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/tild3764-3331-4233-a236-653631643136__interface_screen-768x377.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/503;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21163. \u041a50<\/strong><\/h2>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0439 \u0441\u0435\u0431\u0435 \u043a\u043e\u043c\u0431\u0430\u0439\u043d, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0432\u0430\u0448\u0443 CRM, \u0438 \u0432\u044b\u0432\u043e\u0434\u0438\u0442\u0435 \u044d\u0442\u043e \u0432 \u0435\u0434\u0438\u043d\u044b\u0439 \u0434\u0430\u0448\u0431\u043e\u0440\u0434.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041c\u043e\u0436\u043d\u043e \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u00ab\u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442\u0430\u00bb, \u00ab\u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438\u00bb, Google Analytics, Google AdWords \u0438 CRM.<\/li><li>\u041d\u0430 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0435 \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u0441\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u043f\u043e\u043d\u044f\u0442\u044c \u043e\u0431\u044a\u0435\u043c\u044b \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u0442.\u0434.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"489\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/10781-1024x489.png\" alt=\"\u0418\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 Serpstat\" class=\"wp-image-1794 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/10781-1024x489.png 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/10781-150x72.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/10781-330x158.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/10781-768x367.png 768w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/10781.png 1344w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/489;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21164. Serpstat<\/strong><\/h2>\n\n\n\n<p>\u0412 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043c\u0435\u0440\u0435 \u044d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0437\u0430\u0442\u043e\u0447\u0435\u043d \u043f\u043e\u0434 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f SEO, \u043d\u043e \u044d\u0442\u0438\u043c \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041e\u0434\u043d\u0430 \u0438\u0437 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0444\u0438\u0448\u0435\u043a &#8211; \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0430\u0439\u0442\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432: \u0438\u0445 \u0442\u0440\u0430\u0444\u0438\u043a, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f.&nbsp;<\/li><li>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0444\u0440\u0430\u0437\u044b \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u044b \u0443\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"596\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/db1488e5-07c7-4464-9fcb-d95413180e0d-1024x596.png\" alt=\"\u0434\u0430\u0448\u0431\u043e\u0440\u0434 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 Kissmetrics\" class=\"wp-image-1795 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/db1488e5-07c7-4464-9fcb-d95413180e0d-1024x596.png 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/db1488e5-07c7-4464-9fcb-d95413180e0d-150x87.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/db1488e5-07c7-4464-9fcb-d95413180e0d-330x192.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/db1488e5-07c7-4464-9fcb-d95413180e0d-768x447.png 768w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/db1488e5-07c7-4464-9fcb-d95413180e0d.png 1144w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/596;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21165. Kissmetrics&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u043c \u0441\u0431\u043e\u0440\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u0445. \u0421\u0440\u0435\u0434\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u0444\u0438\u0448\u0435\u043a:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u0446\u0435\u043b\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043d\u0438\u043c\u0438.&nbsp;<\/li><li>\u0413\u0438\u0431\u043a\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f A\/B \u0442\u0435\u0441\u0442\u043e\u0432 \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c\u0438: \u0441\u043e\u0446\u0441\u0435\u0442\u0438, \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u044b, CRM.&nbsp;<\/li><li>\u041f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0438 \u043b\u0435\u0433\u043a\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0432\u0440\u043e\u0434\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"600\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/chartbeat-screenshot-1.png\" alt=\"\u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 Charbeat\" class=\"wp-image-1796 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/chartbeat-screenshot-1.png 900w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/chartbeat-screenshot-1-150x100.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/chartbeat-screenshot-1-330x220.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/chartbeat-screenshot-1-768x512.png 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21166. Chartbeat&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u0415\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0442\u0430\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u043a\u0430\u043a: The New York Times, CNN, The Telegraph.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u043f\u043e \u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c.&nbsp;<\/li><li>\u0415\u0441\u0442\u044c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/li><li>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c: \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a\u0430\u043a\u0438\u0435 \u0432\u0430\u0448\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u0431\u043b\u043e\u0433\u0430, \u043a\u0443\u0434\u0430 \u0438 \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u0440\u0435\u043f\u043e\u0441\u0442\u044f\u0442 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438.<\/li><li>\u0415\u0441\u0442\u044c \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0442.\u0434.&nbsp;<\/li><li>\u041c\u043d\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430: \u0442\u0435\u0441\u0442\u044b \u0440\u0430\u0437\u043d\u044b\u0445 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432, \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 CTR \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u0430\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u043a\u0430\u043a\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0441\u0442\u043e\u0438\u0442 \u0432\u044b\u0432\u0435\u0441\u0442\u0438 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u0443\u044e \u0438 \u0442.\u0434.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"681\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2017-11-12-at-12.55.22-PM-1024x681-1024x681.png\" alt=\"\u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0432 Oribi\" class=\"wp-image-1797 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2017-11-12-at-12.55.22-PM-1024x681.png 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2017-11-12-at-12.55.22-PM-1024x681-150x100.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2017-11-12-at-12.55.22-PM-1024x681-330x219.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2017-11-12-at-12.55.22-PM-1024x681-768x511.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/681;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21167. Oribi<\/strong><\/h2>\n\n\n\n<p>\u041e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u043e\u0432\u044b\u0439, \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0442\u043e\u0447\u0435\u043d \u043f\u043e\u0434 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u0443\u0434\u043e\u0431\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u043c\u0430\u0441\u0441\u0438\u0432\u043e\u043c \u0434\u0430\u043d\u043d\u044b\u0445.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0421\u0435\u0440\u0432\u0438\u0441 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0432\u0441\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0444\u043e\u0440\u043c\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u0432\u043d\u043e\u0441\u0438\u0442 \u0438\u0445 \u0432 \u0434\u0430\u0448\u0431\u043e\u0440\u0434.&nbsp;<\/li><li>\u0414\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0432\u044b \u043c\u0435\u043d\u044f\u0435\u0442\u0435 \u043a\u043e\u0434 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0438\u043b\u0438 \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u0441\u0435\u0440\u0432\u0438\u0441 \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0447\u0430\u0435\u0442 \u0438 \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435.&nbsp;<\/li><li>\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u0443\u0442\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: \u0434\u0435\u043d\u044c 1 &#8211; \u0437\u0430\u0448\u0435\u043b \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u0443\u044e, \u0434\u0435\u043d\u044c 5 &#8211; \u0437\u0430\u0448\u0435\u043b \u0432 \u0431\u043b\u043e\u0433, \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u043b\u0441\u044f \u043d\u0430 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443, \u0434\u0435\u043d\u044c 13 &#8211; \u0438\u0437 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u0435\u0440\u0435\u0448\u0435\u043b \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u043e\u0444\u043e\u0440\u043c\u0438\u043b \u0437\u0430\u043a\u0430\u0437.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"650\" height=\"292\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/moz-pro-rankings-min.jpg\" alt=\"Moz Pro\" class=\"wp-image-1798 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/moz-pro-rankings-min.jpg 650w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/moz-pro-rankings-min-150x67.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/moz-pro-rankings-min-330x148.jpg 330w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/292;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21168. Moz Pro<\/strong><\/h2>\n\n\n\n<p>\u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 digital \u0438 SEO. \u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0423\u043c\u0435\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0432\u0430\u0448\u0438\u043c \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u043c, \u043d\u043e \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0435\u0442 \u0441 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438.&nbsp;<\/li><li>\u0415\u0441\u0442\u044c \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0441\u0430\u0439\u0442\u0430 \u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439, \u0447\u0442\u043e \u0438 \u043a\u0430\u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.&nbsp;<\/li><li>\u0413\u0438\u0431\u043a\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044e \u0441\u0441\u044b\u043b\u043e\u0447\u043d\u043e\u0439 \u0431\u0430\u0437\u044b, \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0444\u0440\u0430\u0437 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"499\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/results_nav_visits-1024x499.jpg\" alt=\"\" class=\"wp-image-1799 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/results_nav_visits-1024x499.jpg 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/results_nav_visits-150x73.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/results_nav_visits-330x161.jpg 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/results_nav_visits-768x375.jpg 768w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/results_nav_visits.jpg 1095w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/499;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u21169. Optimizely<\/strong><\/h2>\n\n\n\n<p>\u0412\u0430\u0436\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442 \u0442\u0435\u0441\u0442\u044b, \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u0435\u0442 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c\u0438, \u0431\u043b\u043e\u043a\u0430\u043c\u0438, \u0423\u0422\u041f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0441\u0430\u0439\u0442\u0430.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041f\u043e\u043d\u0438\u043c\u0430\u0435\u0442 \u043c\u0435\u043b\u044c\u0447\u0430\u0439\u0448\u0438\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u044f \u0432 \u0442\u0435\u0441\u0442\u0430\u0445 &#8211; \u0432\u043f\u043b\u043e\u0442\u044c \u0434\u043e \u0440\u0430\u0437\u043d\u043e\u0433\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 \u0432 \u043e\u0434\u043d\u043e\u043c \u0431\u043b\u043e\u043a\u0435.&nbsp;<\/li><li>\u0415\u0441\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0439.&nbsp;<\/li><li>\u0423\u0434\u043e\u0431\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0438 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u044b\u0435 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u044b \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"613\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/looker1-1024x613.png\" alt=\"looker \" class=\"wp-image-1800 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/looker1-1024x613.png 1024w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/looker1-150x90.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/looker1-330x198.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/looker1-768x460.png 768w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/looker1.png 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/613;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u211610. Looker&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u041c\u043e\u0449\u043d\u044b\u0439 \u0441\u043e\u0444\u0442 \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u041e\u043d \u0432\u0440\u044f\u0434 \u043b\u0438 \u043f\u043e\u0434\u043e\u0439\u0434\u0435\u0442 \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c \u0438 \u043c\u0430\u043b\u043e\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043d\u043e \u0435\u0433\u043e \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0415\u0441\u0442\u044c \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u0430 \u043f\u0443\u0442\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f &#8211; \u043e\u0442 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u0434\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u0434\u0435\u043b\u043e\u043a.&nbsp;<\/li><li>\u0413\u0438\u0431\u043a\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0432\u044b\u0432\u043e\u0434\u043e\u043c \u0432\u0441\u0435\u0445 KPI: CPC, CTR &amp; CPA.<\/li><li>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 ROMI, \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043f\u043e \u0441\u0434\u0435\u043b\u043a\u0430\u043c, \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u043c.&nbsp;<\/li><li>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u044b \u043e \u0442\u043e\u043c, \u043e\u0442\u043a\u0443\u0434\u0430 \u0438 \u0441 \u043a\u0430\u043a\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043d\u043e\u0432\u044b\u0435 \u043b\u0438\u0434\u044b.&nbsp;<\/li><\/ul>\n\n\n\n<p>\u0420\u0430\u0437\u0443\u043c\u0435\u0435\u0442\u0441\u044f, \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u043f\u044b\u0442\u0430\u0442\u044c\u0441\u044f \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0432\u0441\u0435 \u044d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0437\u0430 \u043e\u0434\u0438\u043d \u0440\u0430\u0437. \u041f\u0440\u0438\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435\u0441\u044c \u043a \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c \u0438 \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u0435\u0439\u0447\u0430\u0441. \u0411\u0430\u0437\u043e\u0432\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e: Google Analytics \u0438\/\u0438\u043b\u0438 \u042f\u043d\u0434\u0435\u043a\u0441. \u041c\u0435\u0442\u0440\u0438\u043a\u0443.&nbsp;<\/p>\n\n\n\n<p>\u0417\u0430\u0442\u0435\u043c \u043c\u043e\u0436\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u044b \u043f\u043e\u0434 \u0432\u0430\u0448\u0438 \u0437\u0430\u0434\u0430\u0447\u0438. \u041b\u0438\u0447\u043d\u043e \u043c\u044b \u0441\u0435\u0439\u0447\u0430\u0441 \u0440\u0430\u0437\u043c\u044b\u0448\u043b\u044f\u0435\u043c \u043d\u0430\u0434 Chartbeat, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0434\u0435\u043b\u0430\u0442\u044c <a href=\"https:\/\/rezart.agency\/blog\/content-marketing-guide\/\">\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 <\/a>\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0411\u0435\u0437 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043b\u043e\u0436\u043d\u043e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0432\u0435\u0440\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u041b\u044e\u0431\u044b\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b, \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u043b\u0443\u0447\u0448\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.&nbsp; \u0412 \u044d\u0442\u043e\u0439 \u0437\u0430\u043c\u0435\u0442\u043a\u0438 \u043c\u044b \u043f\u043e\u0434\u0435\u043b\u0438\u043c\u0441\u044f 10 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0443 \u0441\u0435\u0431\u044f. \u041f\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u043c\u043d\u043e\u0433\u043e \u0446\u0438\u0444\u0440 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 &#8211; \u044d\u0442\u043e \u043c\u0435\u043d\u044c\u0448\u0435 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0439 \u0431\u043e\u043b\u0438 \u0438 \u0432\u043f\u0443\u0441\u0442\u0443\u044e \u0441\u043b\u0438\u0442\u044b\u0445 \u0434\u0435\u043d\u0435\u0433 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438: 10 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u043e 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