{"id":1845,"date":"2019-08-29T13:04:53","date_gmt":"2019-08-29T10:04:53","guid":{"rendered":"https:\/\/rezart.agency\/blog\/?p=1845"},"modified":"2025-09-02T15:52:12","modified_gmt":"2025-09-02T13:52:12","slug":"utm-guide","status":"publish","type":"post","link":"https:\/\/rezart.agency\/blog\/ru\/utm-guide\/","title":{"rendered":"UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e \u0438 \u043a\u0430\u043a \u0441 \u043d\u0438\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c"},"content":{"rendered":"\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0431\u0449\u0438\u0435 \u0446\u0438\u0444\u0440\u044b \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0430\u0445, \u0430 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u043e\u0447\u0435\u0447\u043d\u043e &#8211; \u0432\u043d\u0435\u0434\u0440\u044f\u0439\u0442\u0435 UTM-\u043c\u0435\u0442\u043a\u0438. \u0412 \u044d\u0442\u043e\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c, \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c, \u0432 \u043a\u0430\u043a\u0438\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438 \u043a\u0430\u043a \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u044c \u0441\u0435\u0431\u0435 \u0436\u0438\u0437\u043d\u044c.&nbsp;<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/strong>:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"#1\">UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e \u0438 \u0437\u0430\u0447\u0435\u043c\n<\/a><\/li><li><a href=\"#2\">\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438<\/a><\/li>\n<li><a href=\"#3\">\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0443 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"750\" height=\"457\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/web-hosting-shr_Xn8S8QU-unsplash.jpg\" alt=\"UTM-\u043c\u0435\u0442\u043a\u0438\" class=\"wp-image-1848 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/web-hosting-shr_Xn8S8QU-unsplash.jpg 750w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/web-hosting-shr_Xn8S8QU-unsplash-150x91.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/web-hosting-shr_Xn8S8QU-unsplash-330x201.jpg 330w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/457;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e \u0438 \u0437\u0430\u0447\u0435\u043c&nbsp;<\/h2>\n\n\n\n<p>UTM-\u043c\u0435\u0442\u043a\u0438 &#8211; \u0442\u0435\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a \u0441\u0441\u044b\u043b\u043a\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442 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\u043f\u0440\u043e\u043c\u043e-\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0434\u0430\u0436\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043a\u043d\u043e\u043f\u043e\u043a \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/p>\n\n\n\n<p>\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430 UTM-\u043c\u0435\u0442\u043e\u043a \u2014 \u0434\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u0430\u043a\u0438\u0445-\u043b\u0438\u0431\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0430\u043a\u0446\u0438\u0439, PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh4.googleusercontent.com\/a-mNPl_0amUU7kpXfoF83ofH1eeq6YHlosKz9n0eZIhCGroCtQX5h9NaRwvbEoHDV2KEqH3tlt39390_VWVFihlK4A1hNyirqXyrpNIvmtIpFXGrcPinDC5DpO9tt29xxFf3LqEg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u043e\u0442 \u0442\u0430\u043a \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0430 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438. \u041c\u044b \u0435\u0451 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0432\u0441\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u043e\u0442\u043e\u043c Google Analytics \u0441\u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u043e\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043e\u0442\u043a\u0430\u0437\u044b, \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u0442.\u0434.&nbsp;<\/p>\n\n\n\n<p>\u0423\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b &#8211; \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435. \u0411\u0435\u0437 \u043d\u0438\u0445 \u0441\u0441\u044b\u043b\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0432 \u0442\u043e\u0442 \u0436\u0435 Google Analytics.&nbsp;<\/p>\n\n\n\n<p><strong>\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u043f\u0440\u043e\u043f\u0438\u0441\u0430\u043b\u0438:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>utm_source;<\/li>\n\n\n\n<li>utm_medium;<\/li>\n\n\n\n<li>utm_campaign.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412 \u043a\u0430\u043a\u0438\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445 \u043c\u043e\u0436\u043d\u043e \u0438 \u043d\u0443\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c UTM-\u043c\u0435\u0442\u043a\u0438:&nbsp;<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041a\u043e\u0433\u0434\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u043d\u0430 Landing Page \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441\u0430\u0439\u0442\u0430 \u2014 \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 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\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f).&nbsp;<\/li>\n\n\n\n<li>\u041a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0432 \u0421\u041c\u0418 \u0438\u043b\u0438 \u0447\u0443\u0436\u043e\u043c \u0431\u043b\u043e\u0433\u0435. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \u0432 \u0431\u043b\u043e\u0433\u0435 \u043d\u0430 VC, \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u0438 \u043f\u0440\u0435\u0441\u0441-\u0440\u0435\u043b\u0438\u0437, \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442 \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u044c\u043d\u043e\u043c \u043c\u0435\u0434\u0438\u0430. \u041f\u043e\u0439\u043c\u0435\u0442\u0435, \u043a\u0430\u043a\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0434\u0430\u0435\u0442 \u044d\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.&nbsp;<\/li>\n\n\n\n<li>\u041a\u043e\u0433\u0434\u0430 \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445 \u2014 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043f\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u043c \u0441\u0430\u0439\u0442\u0430\u043c \u0438\u043b\u0438 \u043f\u043b\u0435\u0439\u0441\u043c\u0435\u043d\u0442\u0443 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438.&nbsp;<\/li>\n\n\n\n<li>\u041a\u043e\u0433\u0434\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u043d\u0443\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u0438\u0441\u0435\u043c, \u043f\u0440\u0438\u0437\u044b\u0432\u043e\u0432, \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043e\u0444\u0444\u0435\u0440\u0430\u043c \u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.&nbsp;<\/li>\n\n\n\n<li>\u041a\u043e\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 \u043e\u0442 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0443 \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0438\u0448\u043b\u043e \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0422\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 \u043b\u0438\u0434\u0435\u0440\u0430 \u043c\u043d\u0435\u043d\u0438\u0439 \u0438\u043b\u0438 \u0438\u0437 Stories \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0431\u043b\u043e\u0433\u0435\u0440\u0430.&nbsp;<\/li>\n\n\n\n<li>\u041a\u043e\u0433\u0434\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442\u0435 \u043e\u0444\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u043c \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0447\u0435\u0440\u0435\u0437 QR-\u043a\u043e\u0434. \u0412 \u043a\u043e\u0434 \u0442\u043e\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u00ab\u0432\u0448\u0438\u0442\u044c\u00bb UTM-\u043c\u0435\u0442\u043a\u0438 \u0438 \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0422\u0420\u0426, \u0430 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u2014 \u0438\u0437 \u0431\u043e\u0440\u0434\u0430 \u0432 \u043d\u043e\u0432\u043e\u043c \u0436\u0438\u043b\u043e\u043c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0435.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"750\" height=\"542\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/campaign-creators-pypeCEaJeZY-unsplash.jpg\" alt=\"\" class=\"wp-image-1847 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/campaign-creators-pypeCEaJeZY-unsplash.jpg 750w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/campaign-creators-pypeCEaJeZY-unsplash-150x108.jpg 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/campaign-creators-pypeCEaJeZY-unsplash-330x238.jpg 330w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/542;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438<\/h2>\n\n\n\n<p>\u041c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d \u043d\u0430\u0431\u043e\u0440 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 UTM-\u043c\u0435\u0442\u043a\u0430\u0445. \u0421\u0440\u0435\u0434\u0438 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0442\u043e\u043a \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b:&nbsp;<\/p>\n\n\n\n<p><strong>utm_source \u2014 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0442\u0440\u0430\u0444\u0438\u043a\u0430:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>google;<\/li>\n\n\n\n<li>yandex;<\/li>\n\n\n\n<li>facebook;<\/li>\n\n\n\n<li>vk;<\/li>\n\n\n\n<li>twitter;<\/li>\n\n\n\n<li>linkedin;<\/li>\n\n\n\n<li>telegram;<\/li>\n\n\n\n<li>youtube.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>utm_medium \u2014 \u0442\u0438\u043f \u0440\u0435\u043a\u043b\u0430\u043c\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cpc \u0438\u043b\u0438 ppc&nbsp; \u2014  cost per click (\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435);<\/li>\n\n\n\n<li>social_cp\u0441 \u2014 cost per click (\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435);<\/li>\n\n\n\n<li>display \u0438\u043b\u0438 cpm \u2014 \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441 \u043e\u043f\u043b\u0430\u0442\u043e\u0439 \u0437\u0430 \u043f\u043e\u043a\u0430\u0437\u044b;<\/li>\n\n\n\n<li>email \u2014 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430;<\/li>\n\n\n\n<li>referral \u2014 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u0421\u041c\u0418.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>utm_medium \u2014 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>blackfriday1 \u2014 \u0431\u0430\u043d\u043d\u0435\u0440 \u21161 \u0441\u043e \u0441\u043a\u0438\u0434\u043a\u043e\u0439 \u043a \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u0435;<\/li>\n\n\n\n<li>buzova \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0443 \u041e\u043b\u044c\u0433\u0438 \u0411\u0443\u0437\u043e\u0432\u043e\u0439;<\/li>\n\n\n\n<li>tg_post_golovco \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 <a href=\"https:\/\/t.me\/gravmarketing\">\u0422\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 \u0413\u0440\u0430 \u0432 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a>;<\/li>\n\n\n\n<li>ain_special \u2014 \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442 \u043d\u0430 AIN.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u041a\u0430\u043a \u0432\u0438\u0434\u0438\u0442\u0435, utm_medium \u2014 \u0432\u0430\u0448\u0435 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u044d\u0442\u043e \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0431\u0430\u043d\u043d\u0435\u0440, \u0438\u0437\u0434\u0430\u043d\u0438\u0435.&nbsp;<\/p>\n\n\n\n<p><strong>\u0415\u0441\u0442\u044c \u0435\u0449\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>utm_term \u2014 \u0434\u043b\u044f \u0443\u043a\u0430\u0437\u0430\u043d\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0447\u0442\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b;&nbsp;<\/li>\n\n\n\n<li>utm_content \u2014 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0440\u0430\u0437\u043d\u044b\u0435 \u0431\u043b\u043e\u043a\u0438 \u043d\u0430 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0435, \u043a\u043d\u043e\u043f\u043a\u0438 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0427\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0443\u0447\u0435\u0441\u0442\u044c \u043f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0442\u044c 3 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f &#8211; \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a, \u0442\u0438\u043f \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.&nbsp;<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u043b\u0430\u0442\u0438\u043d\u0438\u0446\u0435\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u0435\u0440\u0432\u0438\u0441\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043c\u043e\u0433\u0443\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u043a\u0438\u0440\u0438\u043b\u043b\u0438\u0446\u0443.&nbsp;<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c \u0441\u043b\u043e\u0432\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u0435\u0444\u0438\u0441\u0435 \u0438\u043b\u0438 \u043d\u0438\u0436\u043d\u0435\u0433\u043e \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u043d\u0438\u044f.&nbsp;<\/li>\n\n\n\n<li>\u041f\u0438\u0441\u0430\u0442\u044c \u0432\u0441\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u043d\u0438\u0436\u043d\u0438\u043c \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u043c: \u201cfacebook\u201d, \u0430 \u043d\u0435 \u201cFacebook\u201d \u0438\u043b\u0438 \u201cFB\u201d.<\/li>\n\n\n\n<li>\u0423\u043f\u0440\u043e\u0449\u0430\u0442\u044c \u0441\u0435\u0431\u0435 \u0436\u0438\u0437\u043d\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u0434\u043b\u044f \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 UTM-\u043c\u0435\u0442\u043e\u043a, \u0447\u0442\u043e\u0431\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043c\u0435\u043d\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u043d\u0435 \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u043e\u0448\u0438\u0431\u043a\u0438.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"750\" height=\"419\" data-src=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/\u0411\u0435\u0437-\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f-2.png\" alt=\"\u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u044b UTM-\u043c\u0435\u0442\u043e\u043a\" class=\"wp-image-1846 lazyload\" data-srcset=\"https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/\u0411\u0435\u0437-\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f-2.png 750w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/\u0411\u0435\u0437-\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f-2-150x84.png 150w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/\u0411\u0435\u0437-\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f-2-330x184.png 330w, https:\/\/rezart.agency\/blog\/wp-content\/uploads\/2019\/08\/\u0411\u0435\u0437-\u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f-2-180x100.png 180w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/419;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0443 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0411\u0435\u0440\u0435\u0442\u0435 \u043d\u0443\u0436\u043d\u0443\u044e \u0432\u0430\u043c \u0441\u0441\u044b\u043b\u043a\u0443 \u0438 \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f.&nbsp;<\/li>\n\n\n\n<li>\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c utm_source, utm_medium, utm_campaign.<\/li>\n\n\n\n<li>\u0412 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 utm_campaign \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0435 \u0442\u0430\u043a\u043e\u0439 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0441\u0440\u0430\u0437\u0443 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0438 \u043d\u0435 \u0441\u043f\u0443\u0442\u0430\u0435\u0442\u0435 \u0441 \u0447\u0435\u043c-\u043d\u0438\u0431\u0443\u0434\u044c \u0434\u0440\u0443\u0433\u0438\u043c.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e \u0436\u0435\u043b\u0430\u043d\u0438\u044e \u2014 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442\u0435 \u0441\u0441\u044b\u043b\u043a\u0443 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Bitly \u0438\u043b\u0438 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>\u0421\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u2014 \u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0432\u0441\u0451 \u0447\u0435\u0440\u0435\u0437 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 UTM-\u043c\u0435\u0442\u043e\u043a.&nbsp;<\/p>\n\n\n\n<p>\u0423\u0434\u043e\u0431\u043d\u044b\u0435 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u044b UTM-\u043c\u0435\u0442\u043e\u043a:<\/p>\n\n\n\n<p><a href=\"https:\/\/tilda.cc\/ru\/utm\/\">Tilda<\/a>;<\/p>\n\n\n\n<p><a href=\"https:\/\/callibri.ru\/generator_utm_metok\">Calibri<\/a>;<\/p>\n\n\n\n<p><a href=\"https:\/\/utmurl.ru\/\">Utmurl<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0432\u0441\u0451 \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u043e, \u043d\u0443\u0436\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c <a href=\"https:\/\/rezart.agency\/blog\/10-analytics-tools\/\">\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/a>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0431\u0449\u0438\u0435 \u0446\u0438\u0444\u0440\u044b \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0430\u0445, \u0430 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u043e\u0447\u0435\u0447\u043d\u043e &#8211; \u0432\u043d\u0435\u0434\u0440\u044f\u0439\u0442\u0435 UTM-\u043c\u0435\u0442\u043a\u0438. \u0412 \u044d\u0442\u043e\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c, \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c, \u0432 \u043a\u0430\u043a\u0438\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438 \u043a\u0430\u043a \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u044c \u0441\u0435\u0431\u0435 \u0436\u0438\u0437\u043d\u044c.&nbsp; \u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435:&nbsp; UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e \u0438 \u0437\u0430\u0447\u0435\u043c \u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438 \u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0443 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438 UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-1845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instructions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e \u0438 \u043a\u0430\u043a \u0441 \u043d\u0438\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c | \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u043e\u0442 Rezart<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UTM-\u043c\u0435\u0442\u043a\u0438, \u043a\u0430\u043a \u0441 \u043d\u0438\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0438 \u043a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0443 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043b\u044e\u0431\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rezart.agency\/blog\/ru\/utm-guide\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM-\u043c\u0435\u0442\u043a\u0438: \u0447\u0442\u043e \u044d\u0442\u043e \u0438 \u043a\u0430\u043a \u0441 \u043d\u0438\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c | \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u043e\u0442 Rezart\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UTM-\u043c\u0435\u0442\u043a\u0438, \u043a\u0430\u043a \u0441 \u043d\u0438\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0438 \u043a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0443 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b 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